The Behind-the-Scenes Story of How One Libary Marketing Team Executed a Grand Opening of Epic Proportions for Their New Library Building
Super Library Marketing
JUNE 5, 2023
Now, four years later, the new Helen Plum Library is finally open. I asked Sue and her team to share how they managed the final piece of that journey: the communication surrounding the building’s opening. “They had placed a Sorting Hat from Harry Potter on top of the platform where it scanned in the books. “I
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